Love Jungle

Jane Goodall Foundation·Charity

Love Jungle

Problem

Get Gen Z to engage in chimp conservation.

Insight

Young people only watch stuff that has real drama.

Idea

Nothing’s more dramatic than nature.Welcome to the Love Jungle.

Socials
Jane Goodall Foundation Instagram profile promoting Love Jungle
Love Jungle Instagram post: ricky wrote ellie-mae a poem
Love Jungle Instagram post: jack says he's a slow burner
Love Jungle Instagram post: he calls it alpha energy
Idents

Idents cut from juicy scenes of real Love Island showing monkey drama.

Love Jungle ident frame 1: Love Island argumentLove Jungle ident frame 2: Call that a fight?Love Jungle ident frame 4: Love Jungle end frame
CTA

A bit like OnlyFans, but saving the planet.

Love Jungle: Don't forget, more donations = more juicy jungle drama
OOH
Love Jungle escalator panels
Love Jungle bus sideLove Jungle bus shelter at night
Love Jungle Live

Partnership with London Zoo where visitors can be updated in real time on the chimp drama.

Love Jungle Live screen at the zooLove Jungle Live poster