Waymo

Waymo·Self-driving car

Rides Without Risk

Problem

Around 200 women report sexual assaultby cab drivers in London each year.100% of women are scared.

Insight

A taxi ride is never just a taxi ride.

Idea

The only truly safe driver is no driver.London, meet Waymo: your self-driving ride.

Waymo bus shelter screen at night: Pub, Cab, Bed, changing to a list of safety checks

Facial recognition recognises women and shows them what men never have to think about: the checklist behind every ride home.

Billboard
Waymo For Jess animation on a digital billboard on Atlantic Road, Brixton, at dusk
OCEAN
Mobile

Targeted search ads meet women at the moment the journey home starts to feel unsafe.

Google search for the last tube home with sponsored Waymo ad: Missed the last tube? Don’t fancy a stranger’s car? Google search for sharing an Uber location with sponsored Waymo ad: Or take a ride where there’s no one to worry about. Google search for night bus home with sponsored Waymo ad: Skip the 2am bus stop.
Waymo sponsored card in Citymapper: You shouldn’t have to choose between a cab with a stranger or three nightbuses and a prayer.
Waymo Club, Here’s fine, Home ad on the curved screen at Piccadilly Circus at night
Partnership with Ask for Angela
Waymo Ask for Angela poster on a graffitied nightclub toilet door
Job Ad Stunt
LinkedIn job listing from Waymo: Wanted: The safest driver in London
Stunt Reveal PR
Press coverage of Waymo's empty driver seat reveal in London on International Women's Day