Yeo Valley

Yeo Valley·FMCG

Who knew cows could save the world?

Problem

Get non-milk drinkers to choose Yeo Valley.

Insight

Alt milk isn’t as green as people think.Yeo Valley cows are greener than you’d think.

Idea

Who knew cows could save the world?

Yeo Valley Milk Amnesty bin: Return your complicated milk
Alt-Milk Takedown
Corner billboard next to Oatly: our farms’ soil has locked away enough carbon to cover 150 years of our emissionsStreet poster next to Minor Figures: Minor Figures? Meet Yeo Valley’s major ones. Who knew cows could save the world?Billboard: This almond milk drains the planet while the world runs dry. Good thing our cows milk runs on British drizzle.Newspaper spread next to Plenish: this milk helps kill 50 billion honey bees
In-store
Oatly cartons on a shelf with stickers: this milk is made through deforestationSupermarket floor arrows: Follow for real milk that isn't funded by Trump
Website
Yeo Valley website: The Good Milk Index
PR Stunts
BBC News breaking news: Yeo Valley cows join today’s Extinction Rebellion climate protest in Westminster
Daily Mail front page: Yeo Valley cows block Alpro factory